Patient Experiance
To improve the patients experiance, and enable “switching”, all three drivers of patient needs i.e. funtional, social and emotional must be fulfilled
Entrepreneur
21+ Years
Founder
Of Orbit World
Disruptive Business Model
For Hospitals & Private Equity for Healthcare
Khalid Albasrani is an Entrepreneur , focusing on a Disruptive Business Model for Hospitals & Private Equity, & Promotion for Healthcare Industry.
– Cureconnect
Functional
- A functional job-to-be-done is a job that customers have been trying to accomplish
- A functional job is stable over time
- The core functional job is the anchor around which all the other needs are defined
Questions to help evaluate the "job-to-be-done"
- When does a patient typically visit a healthcare provider?
- How does the patient choose the healthcare provider to visit?
- Does it depend on the brand / doctor? Who makes the decision?
- Does the patient use multiple avenues for healthcare related
support? - What are the aspects the patient looks for support from the healthcare provider?
Implication on patient experience
- Ability to design impactful
solutions to solve patient pain points - Ability to innovate / provide a differentiated patient experience for the core functional areas of support
Emotional
- Emotional jobs define how customers want to
feel or avoid feeling as a result of executing the
core functional job
Questions to help evaluate the "job-to-be-done"
- How does the patient feeling during each step of the value chain?
- Why does the patient feel what he / she is feeling at each step?
- Can the healthcare provider do anything to support the patient?
- What is lacking in the current healthcare provider that the patient uses?
Implication on patient experience
- Ability to design communication /marketing campaigns to speak to patients emotional / social needs
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Social
be perceived by others
Questions to help evaluate the "job-to-be-done"
Implication on patient experience