Patient Experiance

To improve the patients experiance, and enable “switching”, all three drivers of patient needs i.e. funtional, social and emotional must be fulfilled

Entrepreneur

21+ Years

Founder

Of Orbit World

Disruptive Business Model

For Hospitals & Private Equity for Healthcare

Khalid Albasrani is an Entrepreneur , focusing on a Disruptive Business Model for Hospitals & Private Equity, & Promotion for Healthcare Industry.

– Cureconnect

Functional

  • A functional job-to-be-done is a job that customers have been trying to accomplish
  • A functional job is stable over time
  • The core functional job is the anchor around which all the other needs are defined

Questions to help evaluate the "job-to-be-done"

  • When does a patient typically visit a healthcare provider?
  • How does the patient choose the healthcare provider to visit?
  • Does it depend on the brand / doctor? Who makes the decision?
  • Does the patient use multiple avenues for healthcare related
    support?
  • What are the aspects the patient looks for support from the healthcare provider?

Implication on patient experience

  • Ability to design impactful
    solutions to solve patient pain points
  • Ability to innovate / provide a differentiated patient experience for the core functional areas of support

Social

  • Social jobs define now the customer wants to
    be perceived by others

Questions to help evaluate the "job-to-be-done"

  • How does the patient like to be perceived by others
  • Why is this perception important to the patient?

Implication on patient experience

  • Ability to design communication /marketing campaigns to speak to patients emotional / social needs

Emotional

  • Emotional jobs define how customers want to
    feel or avoid feeling as a result of executing the
    core functional job

Questions to help evaluate the "job-to-be-done"

  • How does the patient feeling during each step of the value chain?
  • Why does the patient feel what he / she is feeling at each step?
  • Can the healthcare provider do anything to support the patient?
  • What is lacking in the current healthcare provider that the patient uses?

Implication on patient experience

  • Ability to design communication /marketing campaigns to speak to patients emotional / social needs
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